Dani Kimble

Dani Kimble founded Azelie Studio in 2021 to help professional services firms build brands that actually get used - not strategies that collect dust in a PDF.

With 15+ years of experience spanning marketing leadership and brand strategy, Dani brings a unique perspective to brand building. She believes the best brands have heartbeats - they're living, breathing systems that guide every decision and piece of content a company creates.

Dani developed the AI Training Manual methodology, which packages brand strategy into a format teams use to train ChatGPT, Claude, or any LLM to produce on-brand content. This approach helps solve the implementation problem that plagues traditional brand strategy: instead of handing clients a deck they'll never open, Azelie Studio delivers a system their team uses every day.

Before founding Azelie Studio, Dani led brand and marketing for small and mid-sized businesses, where she saw the same pattern repeatedly: brilliant expertise, unclear messaging. Now she fixes that.

Dani specializes in brand strategy for insurance agencies, accounting firms, law firms, consulting buisnesses, and other professional services businesses in the $5M–$20M revenue range.