Azelie Studio Brand Strategy

Shaping the future of ambitious brands with vision and story.

Our story? To build brands that win hearts and minds.

Together, let's:

Tell your story.
Earn their attention.
Solve their problem.
Spark conversation.

Brand Audit

We evaluate your brand's current positioning and performance, identifying opportunities for enhancement and alignment with your core objectives.

Brand Strategy

We define your brand's direction with a clear, strategic approach that aligns your vision with customer needs, setting the foundation for your brand's growth.

Brand Identity

We shape your brand's look and feel to resonate directly with your audience, ensuring it stands out with a distinct and compelling presence.

Why invest in brand?

we build
we build
Audit Your Brand's
Current Landscape

We assess your brand's existing presence and performance to identify strengths, opportunities, and areas for improvement, setting the stage for strategic growth and alignment.

Uncover Your Brand's
Core Purpose & Values

Through thoughtful exploration, we reveal the heart of your brand - its purpose, vision, and values - to ensure every aspect of your branding resonates with your ultimate WHY.

Engage with Your Customers Directly

We connect with your customers through in-depth interviews, gaining invaluable insights into their perceptions, needs, and expectations to inform a brand strategy that truly resonates.

Identify and Define Your Position in the Market

By analyzing your market and your customers' needs, we define a distinct brand positioning that highlights your strengths and sets you apart in the marketplace.

Build Your
Brand Story

We build an engaging brand narrative that connects with your audience on an emotional level, transforming customers into loyal brand advocates.

Create Your Distinctive Brand Identity

From visual elements to tone of voice, we develop a cohesive and recognizable brand identity that accurately reflects your brand's purpose.

Here's a sneak peek at
a few of our designs

Smith & Anders - Brand Portfolio
to end
to end

Explore services designed to elevate brands and amplify messages


Brand Audits

Unlock the full potential of your brand with our thorough audit. We’ll dissect your current strategies and metrics to spotlight areas for growth and opportunity.


Brand Strategy

Lay the foundation for your brand's future. In brand strategy, we get crystal clear on your target audience, study your customers, carve out your competitive edge, and establish your positioning, messaging, tone, personality, purpose, and values—creating a blueprint for distinction and growth.


Brand Identity

In brand identity, your company begins the transformative journey of creating an identity that resonates deeply with your strategy, ensuring your brand aligns with authenticity and purpose.


Brand Collateral

Elevate every point of contact with custom branded collateral, sales enablement materials, and communications that speaks directly to your target market. It's not just about consistency; it's about creating memorable experiences that bond customers to your brand.

Hear what our clients have to say about Azelie Studio.

Throughout the process, Azelie Studio has gone over & above. Their knowledge & expertise in brand & marketing has been a tremendous resource that we will use for years to come.

Patrick M.
CEO, Renovations Company

Working with Dani on Audere's brand strategy was an absolute pleasure. Dani's expertise, promptness, and creative insights brought clarity and depth to our brand and helped us refine our core identity, aesthetics and authenticity, positioning us to stand out and connect with our clientele

CEO, Consulting Firm

Azelie's comprehensive understanding of every single aspect of marketing was exceptional. Their suggestions were constructive and they've given us a plan that we get to work on immediately.

Wanda W.
Founder, Recreational Center

Azelie's branding, strategic marketing and copywriting transformed our sales enablement materials, directly leading to $1.2M in new revenue within Q1. It's been a game changer and I can't recommend their service highly enough!

Zach K.
Director, Engineering Firm

Let us answer some of the most common questions you might have upfront

How does it work and where to start? We've collected answers to most of the basic questions in order to be as open and transparent as possible

How long does a full strategy and identity process take?

How often should I do a brand audit?

What's included in the brand identity package?

Can you help with rebranding if we've outgrown our current brand?

What is the difference between brand strategy and brand identity?


A note from Dani Kimble:

Dani Kimble
Founder & Chief Strategist

I started Azelie Studio because I recognized the immense value and untapped potential in small brands. Raised by a mother who owned a small business, to working in brand and marketing roles for small businesses, I've witnessed these vibrant, essential players struggle against the monoliths of their industries, and saw a clear opportunity to champion the underdog.

By embracing the power of story, connecting with community, and leveraging the agility that comes with their size, I guide these small brands in carving out their own space in the market.

For me, it's about creating a community of connection and remarkable distinction that can stand tall against the giants. This journey is dedicated to those small brands with the big dreams and the relentless pursuit to make a significant, unforgettable impact in their communities and in the market.

let's work
let's woRK

Ready to level up your brand? Let's chat! ↓

Book a Call