To my creatives: This is for you.
I, too, am a creative at heart.
I spent 22+ years immersed in dance & the arts, spending my days in the studio refining my technique and getting lost in movement and choreography.
After a career-ending injury, I transitioned into corporate.
→ The music was now meetings.
→ The studio was now the office.
→ The dancers were now coworkers.
→ The costume was now blazers & heels.
→ The performance was now sales pitches.
It took me years to adjust.
Still room for the creative, but a little more "buttoned-up"
• More order
• More process
• More structure
• More system
6+ years later into my marketing work, I've finally landed on a creative process & system that allows me to respect yet stretch the boundaries a bit:
Strategic AND Experimental
Structured AND Imaginative
Systematic AND Expressive
Focused AND Explorative
Clear AND Creative
AND, unlike any artist I know, I've got the entire thing documented. :)
I call it, my Content Studio.
A digital space where I turn to when creating content for ads, copy, blogs, campaigns, social posts, newsletters, and more.
Here's a sneak peek:
Here's the content studio breakdown, divided into 3 sections:
1. Strategy
The strategy section keeps me in line.
It gives me a high-level overview of my content plan and keeps me laser-focused.
In this section, I include:
• Content strategy canvas
• Weekly content schedule
• Pillars or topics to focus on
This section creates my boundaries
.
Fluid & flexible, but there to help me from falling into "random-acts-of-creating".
2. Ideate & Create
This section is where I hang out day-to-day.
It guides me through the entire content creation process.
In this section, I include:
• A list of running ideas/topics to refer to
• Hook templates to help with content lead-ins
• A process & system for creating content
• My exact content calendar where I manage & build content
This section keeps me moving from idea → execution.
3. Tools & Links
This section is my content toolbox.
It makes all my tech, tools, frameworks, and inspiration easily accessible.
In this section, I include:
• Links to my content tech stack
• SWIPE folder w/ links to inspirational sites
• Frameworks I refer to when creating content or copy
• List of links to creator profiles I follow & learn from
This gives me a space to access the necessities and also spark inspiration.
So, if you're like me, looking to add a little more structure & system to your content creation process, feel free to use mine as a starting point.
→ Here's a link to a templated version of my content studio.
You can duplicate this inside Notion and make it your own.
Or, if you're not using Notion - you can create something similar using tools you're familiar with (Google Drive, Asana, Airtable, etc.)
Well, that's all for today.
Back to the studio. 💃🏼
Whenever you’re ready, there are 3 ways I can help you:
Looking for more marketing tips? I share my marketing learnings & lessons on LinkedIn. Follow along here.
Want help with your content strategy and system? Duplicate my content studio here, and make it your own.
Need help building a marketing plan for your business? Book a strategy call here