top of page

AM #029: AI: A Sea of Possibilities with the Human at the Helm

Here’s a thought:


Embracing AI = setting sail into uncharted waters.


Kinda feels that way, doesn’t it?


It’s easy to feel like a tiny ship on AI’s vast sea.


The fear?


A rogue wave of tech might just sweep us overboard.


But, let’s anchor ourselves, adjust our sails here and lean into the wind.


Let’s see where we soar.


As I see it, the narrative isn’t “Humans vs. AI”


The story I see unfolding is one of “Humans + AI”.


Can we journey together? Absolutely.


Here’s how I’m approaching it:


AI = a compass.


Reliable, unerring.


It unveils hidden gems - precious data insights.


Diligent and indefatigable, it’s always working.


Crunching numbers…


Uncovering patterns and trends faster than the human eye can blink.


But let’s clear the deck on this - a compass alone can’t captain a ship.


That’s where we come in.


We, the narrators of human experience.


The storytellers of our journeys.


The emotional architects creating authentic connections.


The cultural guides, sensitive to the varied nuances of our communities.


The guardians of ethics, upholding our values when the waters get murky.


And the fearless explorers, unafraid of unfamiliar horizons, guided by a compass of curiosity and conviction.


Yes, that’s us.


The humans at the helm.


We bring a suite of skills that AI, in all its technological glory, can’t quite master, such as:


Creativity: Our minds cradle innovation. While AI can generate ideas based on existing patterns and data, it can’t spark the original.


Emotional Intelligence: We speak the language of empathy, understand the subtleties of sentiment and emotion. AI can analyze sentiment, but it can’t truly feel.


Strategic Thinking: We chart the course, drawing on our understanding of broader market trends, customer behaviors, and business goals. AI aids navigation with data insights, but we plot the journey.


Cultural Understanding: We hold the map, navigating the intricacies of cultural norms, values, and subtle nuances. A space AI has yet to explore.


Ethics & Judgment: We bear the responsibility of tough calls, evaluating the ethical implications. AI may follow programmed rules, but it can’t grapple with complex ethical dilemmas.


So there you have it.


AI = the compass. The tool.


Humans = the captains.


AI equips us with a formidable engine, powering our vessel with speed and precision.


But it’s our uniquely human abilities:


→ Creativity.

→ Emotional intelligence.

→ Strategic thinking.

→ Cultural understanding.

→ Ethics.


That truly steer our course.


So, rather than viewing AI as a storm to hide from.


I see it as wind in our sails, propelling us toward uncharted opportunity.


As we set our course and soar forward, here’s my approach:


Less about humans vs AI. More about humans + AI.


Next week, we’ll go deeper (and more tactical) on this with an AI prompt that can transform the way you approach content marketing.


See you on the next wave…


I mean week! See you next week.


Dang metaphors… ;)


Want weekly marketing strategies, tactics, tips, and trends?


Join small business owners and marketers leveling up their marketing and branding by subscribing here.


 

Whenever you’re ready, there are 3 ways I can help you:

  1. Looking for more marketing tips? I share my marketing learnings & lessons on LinkedIn. Follow along here.​ ​

  2. Want help with your content strategy and system? Duplicate my content studio here, and make it your own. ​

  3. Need help with marketing? Book a strategy call here


bottom of page