THE AM

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Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.

Brand

The Future is Personal: Embracing the Creator-Led Brand in 2024

Imagine this: You’re a fly on the wall in a humble garage in Los Altos, CA. It’s here, amidst a tangle of wires and dreams, where Steve...

Content

Why Chobani is Willing to Spend $278k/yr on a Ghostwriter for the CEO

Imagine Chobani, the titan of Greek yogurt, sifting through its budget. It lands not on a groundbreaking marketing campaign or a killer...

Marketing Strategy

AM #024: The Apple of Your Corporate Eye - A Lesson on Building Your Personal Brand

Last week, a huge event unfolded on Twitter. Here’s the scene: A friendly rivalry, I’ll call it. On one side, Apple Inc. On the other,...

Social Media

AM #011: Creating Real Business Opportunities on LinkedIn

Active and consistent presence on LinkedIn is what triggers opportunity. It drives people to your profile to then take action.

Social Media

AM #010: Optimizing Your LinkedIn Profile to Drive Connections and Growth

Two years ago I launched my marketing business and decided to go all in on LinkedIn. By all in, I mean I committed to spending at least...

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