Beyond the Drill: How to Speak to Your Customer’s Core Desires
Cue the scene: You’re meandering through the cluttered aisles of your go-to hardware store. The air, a rich mix of freshly cut wood with...
top of page
azelie
THE AM
newsletter.
Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.
The Future is Personal: Embracing the Creator-Led Brand in 2024
Imagine this: You’re a fly on the wall in a humble garage in Los Altos, CA. It’s here, amidst a tangle of wires and dreams, where Steve...
A Strategic Approach to Optimizing Marketing ROI
[incoming Zoom call] On the other end was James, an entrepreneur with a start-up dream. His backdrop: shelves proudly displaying past...
Barbie & Taylor Swift: A Marketing Masterclass
In a recent haze of marketing (where everything seems fifty shades of played out) there emerges this: An audacious shade of pink A guitar...
Creating a Newsletter Strategy for Your Small Business
Welcome to newsletter #31. A journey I started seven months ago, holiday fervor in the air. Just days before Christmas - a resolution...
New Content Strategy Playbook (with AI Prompts)
Today we’re going on a content adventure. But let’s recap first. Last week I found myself in a fiery debate (with myself) on this: “Human...
AM #029: AI: A Sea of Possibilities with the Human at the Helm
Here’s a thought: Embracing AI = setting sail into uncharted waters. Kinda feels that way, doesn’t it? It’s easy to feel like a tiny ship...
AM #027: The Three Pillars of Business Growth Strategy: Your Ultimate Guide
There I was again… Another Zoom call, another ambitious small business owner looking back at me. Our inaugural chat. Across the screen -...
AM #026: How Brand Marketing and Performance Marketing Work Hand-in-Hand
Ever try typing a newsletter with one hand? The non-dominant one? That’s me today. It’s not pretty. And it’s slow as heck! While prepping...
AM #025: A Guide to Building an Employer Brand
In this article, I unveil a sneak peek at my 3-step process to building an employer brand for my clients
AM #024: The Apple of Your Corporate Eye - A Lesson on Building Your Personal Brand
Last week, a huge event unfolded on Twitter. Here’s the scene: A friendly rivalry, I’ll call it. On one side, Apple Inc. On the other,...
AM #023: How My Small Business is Using ChatGPT to Streamline Marketing Processes
Each week I spend hours creating content. And no, ChatGPT doesn't write it for me. BUT, ChatGPT does help with this:
AM #019: Content vs Copywriting: A Delicate Duet for a Winning Marketing Performance
In this article, I share the distinction between content and copywriting - and how both are pivotal in marketing revenue and success
AM #018: Demand-Driven Growth: Tapping into Your Market's Full Potential
Unlock your market's full potential with a 3-step demand strategy that positions your brand as a top choice when they're ready to buy
AM #017: Dove's Power Move on Real Beauty and Building Brand Legacy
How Dove's "Cost of Beauty" commercial and their real beauty campaign is building brand legacy
AM #016: Marketing Tactics for Each Stage of Your Customers' Decision-Making Journey
One of the most common questions I get is: → What are the top marketing tactics today? I don't have a perfect answer for that. As small...
![AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]](https://static.wixstatic.com/media/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png/v1/fill/w_940,h_411,fp_0.50_0.50,q_95,enc_auto/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png)
AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]
Brand positioning sets the tone for your business model and marketing plan, guiding your: Competitive advantage Product offerings Visual...
AM #014: Maximizing Your Marketing Potential: A Small Business Guide to Social Proof
In this article, we're diving into the power of social proof: Testimonials Case studies Word-of-mouth Customer success stories __ Quick...
AM #013: Leveraging Diverse Revenue Streams to Drive Small Business Growth
Most small businesses are sitting on gold. And it may just take a little push (like a global pandemic 😉) to dig through the dusty...
AM #012: Quarterly Marketing Plan Review
our 90-day marketing plan check-up starts here.
And within the last 90 days, a lot has happened.
You've likely gathered some insight along
bottom of page