Beyond the Drill: How to Speak to Your Customer’s Core Desires
azelie
THE AM
newsletter.
Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.


The Future is Personal: Embracing the Creator-Led Brand in 2024

A Strategic Approach to Optimizing Marketing ROI

Barbie & Taylor Swift: A Marketing Masterclass

Creating a Newsletter Strategy for Your Small Business

New Content Strategy Playbook (with AI Prompts)

AM #029: AI: A Sea of Possibilities with the Human at the Helm

AM #027: The Three Pillars of Business Growth Strategy: Your Ultimate Guide

AM #026: How Brand Marketing and Performance Marketing Work Hand-in-Hand

AM #025: A Guide to Building an Employer Brand

AM #024: The Apple of Your Corporate Eye - A Lesson on Building Your Personal Brand

AM #023: How My Small Business is Using ChatGPT to Streamline Marketing Processes

AM #019: Content vs Copywriting: A Delicate Duet for a Winning Marketing Performance

AM #018: Demand-Driven Growth: Tapping into Your Market's Full Potential

AM #017: Dove's Power Move on Real Beauty and Building Brand Legacy

AM #016: Marketing Tactics for Each Stage of Your Customers' Decision-Making Journey
![AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]](https://static.wixstatic.com/media/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png/v1/fill/w_940,h_411,fp_0.50_0.50,q_95,enc_auto/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png)
AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]

AM #014: Maximizing Your Marketing Potential: A Small Business Guide to Social Proof

AM #013: Leveraging Diverse Revenue Streams to Drive Small Business Growth

AM #012: Quarterly Marketing Plan Review