AM #023: How My Small Business is Using ChatGPT to Streamline Marketing Processes
Each week I spend hours creating content. And no, ChatGPT doesn't write it for me. BUT, ChatGPT does help with this:
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azelie
THE AM
newsletter.
Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.
AM #019: Content vs Copywriting: A Delicate Duet for a Winning Marketing Performance
In this article, I share the distinction between content and copywriting - and how both are pivotal in marketing revenue and success
AM #018: Demand-Driven Growth: Tapping into Your Market's Full Potential
Unlock your market's full potential with a 3-step demand strategy that positions your brand as a top choice when they're ready to buy
AM #017: Dove's Power Move on Real Beauty and Building Brand Legacy
How Dove's "Cost of Beauty" commercial and their real beauty campaign is building brand legacy
AM #016: Marketing Tactics for Each Stage of Your Customers' Decision-Making Journey
One of the most common questions I get is: → What are the top marketing tactics today? I don't have a perfect answer for that. As small...
![AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]](https://static.wixstatic.com/media/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png/v1/fill/w_940,h_411,fp_0.50_0.50,q_95,enc_auto/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png)
AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]
Brand positioning sets the tone for your business model and marketing plan, guiding your: Competitive advantage Product offerings Visual...
AM #014: Maximizing Your Marketing Potential: A Small Business Guide to Social Proof
In this article, we're diving into the power of social proof: Testimonials Case studies Word-of-mouth Customer success stories __ Quick...
AM #013: Leveraging Diverse Revenue Streams to Drive Small Business Growth
Most small businesses are sitting on gold. And it may just take a little push (like a global pandemic 😉) to dig through the dusty...
AM #012: Quarterly Marketing Plan Review
our 90-day marketing plan check-up starts here.
And within the last 90 days, a lot has happened.
You've likely gathered some insight along
AM #009: Unlock the Power of Your Brand's WHY
You can't ignore the profound impact Apple has made on the world of marketing and branding. But what makes Apple's approach so noteworthy is
AM #007: How Marketing Can Move the Needle on Retention
3 simple ways marketing can improve customer retention
AM #005: Short-Form Vertical Video: The Future of Marketing
“I don’t Google anymore I TikTok” - Elfried Samba Short-form, vertical video is taking the marketing world by storm. What was once a...
AM #002: A Guide to Optimizing Your Website for Higher Conversion
4 simple web design tips to help boost website conversion.
AM #001: Building & Mastering Your Marketing System for 2023
One of the key mistakes I made early in my marketing career was diving in on trending marketing tactics without first setting clear goals.
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