How to Build a Purpose-Driven Brand
Today we’re talking about purpose-driven brands. But first, a quick story from the windswept cliffs of Scotland. Yvon Chouinard, a...
top of page
azelie
THE AM
newsletter.
Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.
The Future is Personal: Embracing the Creator-Led Brand in 2024
Imagine this: You’re a fly on the wall in a humble garage in Los Altos, CA. It’s here, amidst a tangle of wires and dreams, where Steve...
Why Chobani is Willing to Spend $278k/yr on a Ghostwriter for the CEO
Imagine Chobani, the titan of Greek yogurt, sifting through its budget. It lands not on a groundbreaking marketing campaign or a killer...
Barbie & Taylor Swift: A Marketing Masterclass
In a recent haze of marketing (where everything seems fifty shades of played out) there emerges this: An audacious shade of pink A guitar...
Unlocking the True Power of Your Brand Identity
What do most people think when they hear the word "brand"? I'll take a (pretty-certain) guess: Logos. Fonts. Colors. Graphics. Visuals....
AM #028: Golden Hours: The Key to Unlocking Your Creative Genius
Picture this: It’s 4 AM. The world is sleeping. An enchanting stillness hangs in the air. But my alarm clock, defiant as ever, breaks the...
AM #026: How Brand Marketing and Performance Marketing Work Hand-in-Hand
Ever try typing a newsletter with one hand? The non-dominant one? That’s me today. It’s not pretty. And it’s slow as heck! While prepping...
AM #024: The Apple of Your Corporate Eye - A Lesson on Building Your Personal Brand
Last week, a huge event unfolded on Twitter. Here’s the scene: A friendly rivalry, I’ll call it. On one side, Apple Inc. On the other,...
AM #020: Brand Archetypes: Build a Brand Your Ideal Consumers Fall in Love With
This article journeys through 12 different brand archetypes and helps you identify where your brand fits in
AM #018: Demand-Driven Growth: Tapping into Your Market's Full Potential
Unlock your market's full potential with a 3-step demand strategy that positions your brand as a top choice when they're ready to buy
AM #017: Dove's Power Move on Real Beauty and Building Brand Legacy
How Dove's "Cost of Beauty" commercial and their real beauty campaign is building brand legacy
![AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]](https://static.wixstatic.com/media/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png/v1/fill/w_940,h_411,fp_0.50_0.50,q_95,enc_auto/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png)
AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]
Brand positioning sets the tone for your business model and marketing plan, guiding your: Competitive advantage Product offerings Visual...
AM #010: Optimizing Your LinkedIn Profile to Drive Connections and Growth
Two years ago I launched my marketing business and decided to go all in on LinkedIn. By all in, I mean I committed to spending at least...
AM #009: Unlock the Power of Your Brand's WHY
You can't ignore the profound impact Apple has made on the world of marketing and branding. But what makes Apple's approach so noteworthy is
bottom of page