THE AM

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Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.

Brand

AM #020: Brand Archetypes: Build a Brand Your Ideal Consumers Fall in Love With

This article journeys through 12 different brand archetypes and helps you identify where your brand fits in

Marketing Strategy

AM #018: Demand-Driven Growth: Tapping into Your Market's Full Potential

Unlock your market's full potential with a 3-step demand strategy that positions your brand as a top choice when they're ready to buy

Brand

AM #017: Dove's Power Move on Real Beauty and Building Brand Legacy

How Dove's "Cost of Beauty" commercial and their real beauty campaign is building brand legacy

Marketing Strategy

AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]

Brand positioning sets the tone for your business model and marketing plan, guiding your: Competitive advantage Product offerings Visual...

Social Media

AM #010: Optimizing Your LinkedIn Profile to Drive Connections and Growth

Two years ago I launched my marketing business and decided to go all in on LinkedIn. By all in, I mean I committed to spending at least...

Marketing Strategy

AM #009: Unlock the Power of Your Brand's WHY

You can't ignore the profound impact Apple has made on the world of marketing and branding. But what makes Apple's approach so noteworthy is

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