Challenging the Paradox of Perfection: Why More is Better
Picture this: A dim-lit classroom awash in the soft glow of curiosity and raw potential. The walls? Pulsing with a blend of human psych...
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azelie
THE AM
newsletter.
Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.
Why Chobani is Willing to Spend $278k/yr on a Ghostwriter for the CEO
Imagine Chobani, the titan of Greek yogurt, sifting through its budget. It lands not on a groundbreaking marketing campaign or a killer...
6 Tactics to Increase Email Opens & Click-Through Rates
“Can we talk? My newsletter is in rough shape.” When the ping came in from a friend, I knew this wasn’t just another check-in. We hopped...
How to Use ChatGPT as a Personal Content Consultant & Creative Second Opinion
Ah, my early morning drafts. The witching hour for the creative. Those first elusive rays of daylight teasing their way through the...
Master Storytelling in Your Marketing
Alright, I have a little confession to make. I’ve championed the power of STORYTELLING in your marketing again and again. Yet, peek into...
Barbie & Taylor Swift: A Marketing Masterclass
In a recent haze of marketing (where everything seems fifty shades of played out) there emerges this: An audacious shade of pink A guitar...
Creating a Newsletter Strategy for Your Small Business
Welcome to newsletter #31. A journey I started seven months ago, holiday fervor in the air. Just days before Christmas - a resolution...
New Content Strategy Playbook (with AI Prompts)
Today we’re going on a content adventure. But let’s recap first. Last week I found myself in a fiery debate (with myself) on this: “Human...
Unlocking the True Power of Your Brand Identity
What do most people think when they hear the word "brand"? I'll take a (pretty-certain) guess: Logos. Fonts. Colors. Graphics. Visuals....
AM #029: AI: A Sea of Possibilities with the Human at the Helm
Here’s a thought: Embracing AI = setting sail into uncharted waters. Kinda feels that way, doesn’t it? It’s easy to feel like a tiny ship...
AM #028: Golden Hours: The Key to Unlocking Your Creative Genius
Picture this: It’s 4 AM. The world is sleeping. An enchanting stillness hangs in the air. But my alarm clock, defiant as ever, breaks the...
AM #027: The Three Pillars of Business Growth Strategy: Your Ultimate Guide
There I was again… Another Zoom call, another ambitious small business owner looking back at me. Our inaugural chat. Across the screen -...
AM #026: How Brand Marketing and Performance Marketing Work Hand-in-Hand
Ever try typing a newsletter with one hand? The non-dominant one? That’s me today. It’s not pretty. And it’s slow as heck! While prepping...
AM #025: A Guide to Building an Employer Brand
In this article, I unveil a sneak peek at my 3-step process to building an employer brand for my clients
AM #024: The Apple of Your Corporate Eye - A Lesson on Building Your Personal Brand
Last week, a huge event unfolded on Twitter. Here’s the scene: A friendly rivalry, I’ll call it. On one side, Apple Inc. On the other,...
AM #023: How My Small Business is Using ChatGPT to Streamline Marketing Processes
Each week I spend hours creating content. And no, ChatGPT doesn't write it for me. BUT, ChatGPT does help with this:
AM #022: 5-Step Case Study Checklist: Transform Client Success Stories into Powerful Sales Tools
Case studies can bring a buyer's decision home, especially for my B2B friends seeking to clinch big deals.
AM #021: How a Business Proposal Redesign Led to $1.2M in Revenue
Earlier this year I worked with an engineering firm on their new business proposal. For today, let’s call ‘em “Smith Engineering” Smith...
AM #020: Brand Archetypes: Build a Brand Your Ideal Consumers Fall in Love With
This article journeys through 12 different brand archetypes and helps you identify where your brand fits in
AM #019: Content vs Copywriting: A Delicate Duet for a Winning Marketing Performance
In this article, I share the distinction between content and copywriting - and how both are pivotal in marketing revenue and success
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