AM #023: How My Small Business is Using ChatGPT to Streamline Marketing Processes
Each week I spend hours creating content. And no, ChatGPT doesn't write it for me. BUT, ChatGPT does help with this:
top of page
azelie
THE AM
newsletter.
Join small business owners, solopreneurs, and marketers who subscribe to The AM for weekly branding and marketing tips, tactics, and strategies to grow and scale their small business.
AM #022: 5-Step Case Study Checklist: Transform Client Success Stories into Powerful Sales Tools
Case studies can bring a buyer's decision home, especially for my B2B friends seeking to clinch big deals.
AM #021: How a Business Proposal Redesign Led to $1.2M in Revenue
Earlier this year I worked with an engineering firm on their new business proposal. For today, letās call āem āSmith Engineeringā Smith...
AM #020: Brand Archetypes: Build a Brand Your Ideal Consumers Fall in Love With
This article journeys through 12 different brand archetypes and helps you identify where your brand fits in
AM #019: Content vs Copywriting: A Delicate Duet for a Winning Marketing Performance
In this article, I share the distinction between content and copywriting - and how both are pivotal in marketing revenue and success
AM #018: Demand-Driven Growth: Tapping into Your Market's Full Potential
Unlock your market's full potential with a 3-step demand strategy that positions your brand as a top choice when they're ready to buy
AM #017: Dove's Power Move on Real Beauty and Building Brand Legacy
How Dove's "Cost of Beauty" commercial and their real beauty campaign is building brand legacy
AM #016: Marketing Tactics for Each Stage of Your Customers' Decision-Making Journey
One of the most common questions I get is: ā What are the top marketing tactics today? I don't have a perfect answer for that. As small...
![AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]](https://static.wixstatic.com/media/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png/v1/fill/w_940,h_411,fp_0.50_0.50,q_95,enc_auto/aad81f_91a78c177d9d47bbbc2ead9399012e8c~mv2.png)
AM #015: A Guide to Creating a Powerful Brand Positioning Statement [with examples]
Brand positioning sets the tone for your business model and marketing plan, guiding your: Competitive advantage Product offerings Visual...
AM #014: Maximizing Your Marketing Potential: A Small Business Guide to Social Proof
In this article, we're diving into the power of social proof: Testimonials Case studies Word-of-mouth Customer success stories __ Quick...
AM #013: Leveraging Diverse Revenue Streams to Drive Small Business Growth
Most small businesses are sitting on gold. And it may just take a little push (like a global pandemic š) to dig through the dusty...
AM #012: Quarterly Marketing Plan Review
our 90-day marketing plan check-up starts here.
And within the last 90 days, a lot has happened.
You've likely gathered some insight along
AM #011: Creating Real Business Opportunities on LinkedIn
Active and consistent presence on LinkedIn is what triggers opportunity.
It drives people to your profile to then take action.
AM #010: Optimizing Your LinkedIn Profile to Drive Connections and Growth
Two years ago I launched my marketing business and decided to go all in on LinkedIn. By all in, I mean I committed to spending at least...
AM #009: Unlock the Power of Your Brand's WHY
You can't ignore the profound impact Apple has made on the world of marketing and branding. But what makes Apple's approach so noteworthy is
AM #007: How Marketing Can Move the Needle on Retention
3 simple ways marketing can improve customer retention
AM #OO6: Write Better Stories for Your Brand with the Story Circle Model
In this article I share a simple storytelling model I use to help me write better stories for brands.
AM #005: Short-Form Vertical Video: The Future of Marketing
āI donāt Google anymore I TikTokā - Elfried Samba Short-form, vertical video is taking the marketing world by storm. What was once a...
![AM #004: Content Studio: Ultimate System for Creating + Shipping Your Content [with Tempate]](https://static.wixstatic.com/media/aad81f_123d1347b4084130be091745279760fc~mv2.png/v1/fill/w_940,h_411,fp_0.50_0.50,q_95,enc_auto/aad81f_123d1347b4084130be091745279760fc~mv2.png)
AM #004: Content Studio: Ultimate System for Creating + Shipping Your Content [with Tempate]
To my creatives: This is for you. I, too, am a creative at heart. I spent 22+ years immersed in dance & the arts, spending my days in the...
AM #003: 5 Copywriting Frameworks the Pros Use to Trigger Response
In studying the works of legendary copywriters - I learned that the best marketers use these frameworks over and over again.
bottom of page